

This is also complicated by the fact that digital purchases on the PS4 can then be accessed on the PS5. These are low attach rates for a new games device but the situation is slightly more complex giving the backwards compatibility with PS4 games, suggesting some people are happy to buy the new hardware for their existing library and pick up new PS5 titles at a later date. By comparison, the digital attach was 0.84 units sold for each PS5 console. In its first month, physical games achieved an attach rate of 0.95 software units for every consoles sold. Looking at a sample of six territories - France, Italy, Benelux, Iberia, Nordics and Oceania - the company found that the cumulative attach rate for physical software sales has been consistently higher than digital since the PS5 launched. GSD tracks full-game boxed sales from 23 countries and digital sales from 49 and covers all the major publishers.

The figure comes from Games Sales Data's presentation at GI Live: London last month, where the firm's video games consultant Sam Naji took a deeper look at the console's cumulative sales from its launch in November 2020 to the end of August 2021. PlayStation fans across Europe and beyond heavily favour retail for their game purchases.
